Each book so far in the Insta Novels Collection has come from the public domain. But despite being at least 70 years old, they have themes, ideas and characters which all feel incredibly current. Transformation, identity, representation, gaslighting. Those are just some of the themes that appear in these pages. Knowing that these works of the past have something to say to the present, we worked with artists and studios who are all native to the Instagram platform. The brief was simple: If this book were to be released today, and the cover could move, what would that be?
The design for each novel takes a contemporary approach to make the text feel especially relevant, both to Instagram and to the 21st century. Each book was animated by a different artist, each with an unexpected and conceptual take.